05 / 06
Brand and product for a system a barber gets between one haircut and the next.
Timeline 3 months
Nokta
Online booking, automatic confirmations and revenue tracking in one place. The product worked; it lacked a language that built trust.
The context
Management for busy hands
Brand and product for a system a barber gets between one haircut and the next.
The challenge
Trust in under 30 seconds
The audience judges tools on their phones, between appointments, with little patience to learn. Credibility had to show up before the first screen of the product.
And all of it had to convince someone to pay for it every month.
What we did
Brand and product together
Identity and product were designed together. A strong symbol in orange and black, simple interfaces and short lines: organize, control, grow.
Every decision passed the same test: someone who has never heard of Nokta has to trust it in under thirty seconds, on a phone.
The result
The interface that disappears
Automatic booking confirmation was the detail mentioned most in the product's first feedback.
When the interface solves things before the professional has to think, it disappears from the routine.
That kind of invisibility is the hardest to design. And the one that shows up most at the till at the end of the month.
Project sheet
- 013 months(Timeline)Visual identity, Digital product, Motion
- 02Visual identity and digital product(Service)Client: Nokta
- 03SaaS for barbershops(Industry)Illustrator, Photoshop, After Effects, Figma, Cursor
- 042025(Year)Brand and product for a system a barber gets between one haircut and the next.
More work
- PrumilleVisual identity and e-commerce
- OrigemVisual identity and packaging
- SolumVisual identity and campaign
- CaribeVisual identity and website
- Wendell CarvalhoLaunch page · Case coming soon
Tell us about your business
Five quick steps. If you're not sure what you need yet, we'll figure it out together.