Solum
Before any crop grows, the soil is already telling a story. Solum translates that story into decisions, and the brand had to prove it in seconds.
The context
The soil has data
An agtech brand that turns soil data into trust.
The challenge
Tech that doesn't push away growers
In the field, many decisions still rely on gut feeling. The soil gives signals before the crop feels the impact, but they aren't always read in time.
The brand had to talk technology without pushing away the people who live off the land: precision, without coldness.
What we did
Land, waves and direct lines
A symbol that joins the land and reading waves, set on a palette of wheat and soil. A campaign shot in real fields with direct lines: less waste, more precision.
The identity was delivered in 16 days, with applications on caps, cards, drones and campaign pieces.
The result
A full brand in 16 days
No one understands the land better than the people who live off it. Solum doesn't replace that experience: it extends it.
That's why the brand speaks the grower's language. Technology shows up as a tool, not a show.
Solum. The soil has data. We translate it.
Project sheet
- 0116 days(Timeline)Visual identity, Campaign, Applications
- 02Visual identity and campaign(Service)Client: Solum
- 03Agtech(Industry)Illustrator, Photoshop, Framer
- 042026(Year)An agtech brand that turns soil data into trust.
More work
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- OrigemVisual identity and packaging
- CaribeVisual identity and website
- NoktaVisual identity and digital product
- Wendell CarvalhoLaunch page · Case coming soon
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