Prumille
Rum with lime, ginger and cinnamon. We designed the identity, the packaging and an e-commerce that turns flavour into desire.
The context
A rum to be savoured
A store that sells the taste before the first sip.
The challenge
Premium can't look like another one
A premium rum with bold ingredients couldn't look like just another bottle on the shelf. Or just another online store.
The challenge was to turn flavour, aroma and value into something you can see, before anyone tastes it.
What we did
Amber light and nothing competing
A warm, restrained art direction: amber light, citrus and wood, with plenty of room. The textured paper label and the gold seal put the premium feel in your hand.
On the website, each section presents one ingredient and one moment to enjoy it, with short copy and the bottle always in focus. Nothing competes with the product.
The result
Expensive the right way
Prumille isn't a rum to be rushed, and the digital experience keeps the same pace.
The page builds desire through atmosphere before it explains the product. Imagery, contrast and hierarchy guide the read all the way to checkout, without information overload.
The result is a brand that feels expensive the right way: through detail, not excess.
Project sheet
- 012 months(Timeline)Visual identity, Packaging, E-commerce
- 02Visual identity and e-commerce(Service)Client: Prumille
- 03Premium rum(Industry)Figma, Framer, Photoshop, Illustrator
- 042026(Year)A store that sells the taste before the first sip.
More work
- OrigemVisual identity and packaging
- SolumVisual identity and campaign
- CaribeVisual identity and website
- NoktaVisual identity and digital product
- Wendell CarvalhoLaunch page · Case coming soon
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